AtomicPR’s Polaroid Brand Re-Launch Nominated for Campaign of the Year Award by PRWeek
Polaroid has a new look and feel thanks to a successful re-branding public relations campaign undertaken by AtomicPR and Polaroid. The re-branding was so successful that Atomic PR was recognized by PRWeek with a Campaign of the Year Award nomination in the Product/Brand category for their work on the re-branding. The multi-faceted approach used by Atomic PR was key to Polaroid’s successful re-launch at CES 2010. Much of that success is owed to Atomic PR’s proprietary ComContext analytics program.
Polaroid’s Challenges and Atomic PR’s Solutions
After suffering many challenges and setbacks in recent years, Polaroid was due for a re-launch and re-branding campaign. Company bankruptcy, among other issues, is just one example of a public relations challenge AtomicPR and Polaroid faced. By employing AtomicPR’s ComContext platform to Polaroid’s issues and goals, a combination of traditional PR and data-driven public relations methods were used in the campaign. Unveiled at CES 2010, Polaroid’s re-branding campaign utilized press conferences, social media, media outreach and on the ground presence to put them back in the public eye.
AtomicPR‘s ComContext platform was used to identify the most effective strategies for the campaign. A change from the traditional PR methods, ComContext relies on metrics, data and analysis to develop PR solutions.